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How Green Was My Delusion: Perception and Reality in UX

Originally aired:

About the Session

Deep into digital era, most sites, apps, and software are still hard to use and designed poorly. Some are totally maddening. Why? Before you answer, let me tell a story about an awkward, feeble gift I once gave my Fiancé. It sheds remarkable light on the problem of bad user experience. Really. My story will warn you of the dangerous business of trusting your own brain, which can ruin digital products before a single line of content or code is written. Heed my advice and you will avoid this trouble. Even better, you will forevermore give the BEST gifts.

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Wurreka

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PwC

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Cybersecurity Lead, PwC

Intuit

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Software Engineering Specialist, Intuit

GroupOn

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Software Architect, GroupOn

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Scott Davis

“Happy to meet everyone who came from near and far. Glad to know you've discovered some great lessons here, and glad you joined us for all the discoveries great and small."

Web Architect & Principal Engineer, Scott Davis

Dr. Venkat Subramaniam

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Founder of Agile Developer Inc., Dr. Venkat Subramaniam

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