play

A Human Touch to Consumer Experience Powered by Data

Originally aired:

About the Session

Personalization, targeting, measurement and omnichannel marketing are imperatives to effective marketing. To stay ahead, we not only need to be talking to the right person at the right time on the right platform, but we need to be anticipating needs of consumers. To maintain consumer loyalty, brands must match increasing service and experience expectations. With data fluency now a minimum expectation and technology functionality evolving faster, brands are now empowered to deliver unified multi-channel experiences.

Attend this talk to see how you can unlock the potential of audience analytics to traverse the journey from mass-market to personalized campaigns through a data ecosystem that is needed for scaling data maturity and driving towards precision marketing with a humanized touch.

See Highlights of
Wurreka

Hear What Attendees Say

PwC

“Once again Wurreka has knocked it out of the park with interesting speakers, engaging content and challenging ideas. No jetlag fog at all, which counts for how interesting the whole thing was."

Cybersecurity Lead, PwC

Intuit

“Very much looking forward to next year. I will be keeping my eye out for the date so I can make sure I lock it in my calendar."

Software Engineering Specialist, Intuit

GroupOn

“Best conference I have ever been to with lots of insights and information on next generation technologies and those that are the need of the hour."

Software Architect, GroupOn

Hear What Speakers & Sponsors Say

Scott Davis

“Happy to meet everyone who came from near and far. Glad to know you've discovered some great lessons here, and glad you joined us for all the discoveries great and small."

Web Architect & Principal Engineer, Scott Davis

Dr. Venkat Subramaniam

“Wonderful set of conferences, well organized, fantastic speakers, and an amazingly interactive set of audience. Thanks for having me at the events!"

Founder of Agile Developer Inc., Dr. Venkat Subramaniam

Oracle Corp.

“What a buzz! The events have been instrumental in bringing the whole software community together. There has been something for everyone from developers to architects to business to vendors. Thanks everyone!"

Voltaire Yap, Global Events Manager, Oracle Corp.