Nagaraj Nagabushanam

Director - Digital & Data, News Corp

Nagaraj Nagabushanam has over two decades of experience in media, consumer digital and enterprise digital products. His media experience encompasses various roles such as a reporter, editor, newsroom manager, and digital head. His pioneering work in digital includes media apps for some of the best brands in Indian media, monetising digital archives, ebooks, e-ticketing for events; his enterprise products experience includes mobile publishing platforms, proximity platform, and analytics platform.


Talks on Wurreka:

Just like how beacons in maritime and exploration helped people find their way (and more importantly their way back) till the early 1920s and inspired technology and applications around bluetooth beacons, we can find several such analogies that help design and architect a system to deliver desired results.

Our challenge was that NewsCorp wanted to architect a single system which would enable the company and its associated business units to build, maintain and operate apps for its numerous brands - ranging from news brands to broadcast to real estate.

The user service, business value, and the nature of the payload is very different for these different types of apps -- predominantly text, images and multimedia for news brands, predominantly video and audio for broadcast brands, and listing catalogs for real estate brands. The sheer variety of use cases to be served by the single platform was a huge design challenge.

Our approach to solving this challenge was to go back to a media technology that would give us the ideal paradigm - movies. Therefore, our platform Reel. This talk illustrates how using this paradigm as our model helped us build a versatile and flexible system which could deliver any kind of app with various configurations in quick time.

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