Jason Pamental

Designer, Strategist, Tinkerer, Typographer at rwt.io

Jason Pamental is a designer, strategist, tinkerer, and typographer—and Invited Expert on the W3C Web Fonts Working Group. He writes, speaks, and works with teams and brand owners on how to set type better and improve performance on digital platforms. He has spoken with organizations like Adobe, Audible, Condé Nast, GoDaddy, IBM, the Wall Street Journal—and given presentations and workshops and presentations at conferences all over the world. He also publishes a newsletter on web typography, which you can find at https://rwt.io/newsletter

When not carrying on about improper quotation marks or slow font loading, he can usually be found walking the family dogs Tristan and Tillie around Turner Reservoir, riding his bike, or spending time with family.


Website: https://rwt.io

Twitter: https://twitter.com/jpamental

Instagram: https://instagram.com/jpamental

Newsletter: https://rwt.io/newsletter


Talks on Wurreka:

Graphic designers have customized layouts and title pages in magazines for decades. But limited technology and efforts to ‘systematize’ design has meant we’ve missed out on much of what good graphic design has to offer. Variable fonts combine with other modern CSS techniques to completely change how we think about design for the web.

Now that web publishing systems have advanced and we these new capabilities in CSS and variable fonts, it’s time to refocus on specifics. We can create compelling, unique design variations tailored for specific articles and stories rather than stay stuck in a single design for every piece of content. In this talk, Jason will look at powerful examples of publication and cover design, and show how many of those concepts can be incorporated in our own websites in compelling and sustainable ways.

This workshop will introduce you to variable fonts, what they’re good for, where to get them, how to use them, and why you should care. We will introduce the variable font format through a number of live projects and examples. We’ll explore the different kinds of variations, see how they integrate with existing CSS and a couple of new attributes, and discover what they offer for design, accessibility, and performance. The first part of the workshop will focus on what variable fonts are, and how they impact design, accessibility, and user experience (including examples in real projects and example code). The second part will focus on how to implement them well, tips for improving loading performance and page render times, how to set up self-hosting of the fonts, and how to work with the Google Fonts API to use their catalog of available variable fonts. It will be as hands-on as you want it to be: slides and sample code will be available to code along if you like, but it is not required.

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