Amy Cleary

Lead Experience Designer, Symplicit

Having started her creative practice in visual art, Amy has somehow ended up as a multidisciplinary UX consultant, working with a wide range of clients from enterprises, to start-ups.

Amy specialises in designing Conversational User Interfaces (aka Chatbots) to facilitate user self-service and optimise workflows. It was through navigating reasonably uncharted waters in 2016, where she picked up a fascination with the challenges of humans and bots trying to understand each other.

Since then, she worked with large financial institutions to implement their first customer facing “virtual assistants”, as well as provide insight and best practice guidance for teams to create experiences that are engaging, helpful and efficient for the end user.

Amy is the co-founder of the Chatbots, Messaging & AI Meetup Melbourne, has travelled the world to attend Chatbot Summits, and was recently a speaker at Web Directions Sydney.


Talks on Wurreka:

“I’m sorry, I don’t understand. Please try rephrasing your question” is not a sentence that is ordinarily exchanged between people face to face. And yet, this is the phrase that usually makes us shut down that chatbot window.

For all the hype about chatbots and voice assistants, why aren’t they doing literally everything for us yet? Or even just answering a basic question correctly?

With tools like NLP, and ever increasing tech tools at our disposal, it is easy to forget that we need to carefully engineer the conversation for a successful and engaging user experience.

Through exploring the concepts of storytelling, conversational maxims, and best practice interaction design, Amy will outline the do’s and don’ts of designing a conversational user interface - from use case decisions, to error management, and everything in between.

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