Biddappa Muthappa

Biddappa Muthappa

Manager, Data Science, MiQ | Bangalore, India

Biddappa Muthappa is a 9 year veteran of data science with a key focus on driving efficiency in the ad-tech realm by leveraging data intelligence. With experience in leading high performance teams in the ad-tech and digital marketing domains, Biddappa is currently leading the development of some key media products at MiQ.

Having contributed significantly to business growth in terms of professionalising and streamlining the analytical offerings at TESCO, Biddappa is currently some industry first technologies at MIQ. With a key eye for providing driven solutions to client challenges, Biddapa is playing an integral role in scoping of MIQ’s Digital Out Of Home Offering while continuing to develop the existing ad-tech technologies like Measure (MIQ’s measurement solution) and Predictive (MIQ’s offering to build lookalike audiences for an advertising campaign).

Biddappa’s contribution in the field of data science was recently recognised at the MLDS (Machine Learning Developers Summit) where he was conferred the prestigious 40 under 40 Data Scientists Award.

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Download Biddappa Muthappa's Talk Schedule at GIDS.AI/ML&Data Live 2020
Download Biddappa Muthappa's Talk Schedule at GIDS Live 2020 Series

All Sessions by Biddappa Muthappa

25 mins
Data-driven Decision Making in Ad-Tech

From looking for a new phone to deciding on what content one should work on Netflix, data-driven decision making has...